who we are.

Horton & Associates is an Atlanta-based corporate finance and advisory firm helping small and middle-market businesses move from concept to execution. We build sound financial and operational structures and secure strategic capital to support growth, acquisitions, and long-term success across multiple industries.

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We help businesses get ready for investment by reviewing their marketing materials, business plans, and financial models, and making sure the story and numbers hold up. We dig into the details to understand how the business works, identify gaps or weaknesses, and shape a clear investment thesis that resonates with the right investors. From there, we plan and manage the steps and timing for pre-market preparation, marketing, and execution so the process is focused, efficient, and aligned with the company’s goals.

What we do.

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Who we’re a good fit for.

H&A partners with established and emerging businesses across industries that bring deep, specialized expertise and a clearly articulated vision. Our ideal partners have a well-defined idea supported by a thoughtful business plan and are ready to engage strategically to move their company or project forward.

We work best with organizations that:

  • Operate in any industry with meaningful domain knowledge or a differentiated point of view

  • Have a clear concept, defined goals, and a structured business plan

  • Are prepared to collaborate closely and engage at a strategic level

  • Can commit to an initial $10,000 fee and then a $10,000 monthly retainer for advisory and development services

  • Agree to a 4–6% financing fee, payable upon successful securing of funds

Our partnerships are designed for teams who value experienced guidance, disciplined execution, and long-term thinking—and who are ready to invest in building strong foundations and successful outcomes.

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Testimonials

  • There are few people who you truly trust as a mentor. Jerry is one of them. His wisdom speaks for itself however his integrity is what makes him one of the strongest players in the Commercial Real Estate world. I have had the great opportunity to develop new business with Jerry and learn from his passion and experience. Jerry is a wonderful person to work for and work with.

    – Stephen, Former Client

  • Vicki and Jerry are a hub for world-class talent. They are a rising tide upon any of their clients - lifting up everyone else. Beyond their business, operational and financial acumen - they possess multitudes of personality and compassion, an indispensable asset for a growing business.

    – Steven, Director of Finance

  • I worked under Jerry's Executive Team at LH Research Inc. His leadership style and mentoring allowed me freedom and trust to be able to execute and perform at my very best which helped me to insure that all critical international project I handled would achieve positive results. It was a pleasure working under Jerry’s Leadership.

    – Sergio, Former Client

  • Jerry is a senior level executive with a keen understanding of various sectors and capital formations for these special situations.  Jerry is an astute manager and high quality man.  Reach out to Jerry if you want results and integrity.

    – Daniel, Former Client

  • Vicki has a very rare combination of skills in the operational and financial disciplines.  She brings this knowledge to her clients while leading, coaching and growing people within the company as well as with vendors and customers.  True authenticity.

    – Mark, Transitional CEO

  • Financial, operational, sales, procurement and customer care are critical skills required to successfully operate a successful business, Vicki is unique in that she possesses all these skills and brings her expertise to her clients daily.

    – Donna, VP Finance and Tax


  • Vicki has all the knowledge required to start up and grow a successful company.  She can also restructure and fix a broken company.  She does her work and gets results while navigating the needs for your employees with fairness and support.  She teaches and coaches and leaves your company and people better and stronger when she completes her work

    – Stephanie, Owner and Chair of the Board